Snap And Rakuten Viber Go To FIFA World Cup 2022

Rakuten Viber and Snap both have AR lenses and interactive experiences to celebrate the FIFA World Cup. Since the two apps joined forces on AR technology last summer, activations like these often happen at the same time for both companies, ensuring that users of both platforms have access to quality AR content.

But remember, AR content is never exactly the same on both platforms. Here we look at how companies and their communities are celebrating the world’s most watched sporting event.

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Rakuten Viber Experiences

Rakuten Viber is a secure calling and messaging app that partnered with Snap last year to support AR effects and other graphics. However, the company is taking this technology in its own direction when it comes to user experiences.

“We’re excited to offer our users a variety of different rewards and interactive content” Rakuten Viber Senior Director of Growth Top Markets Atanas Raykov said in a statement shared with him. ARPost. “Sharing predictions, getting the score of the latest game or checking the global leaderboard will be as easy as opening the Viber app.”

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World Cup on Viber

Rakuten Viber users can access themed frames for holiday photos, track game scores and other features. Users can also add a World Cup sticker pack in English and eighteen languages ​​to their photos.

World Cup 2022 - Viber AR Lenses

Rakuten Viber has also created a series of gamified lenses that allow users to score goals with a virtual ball, cheer on their favorite team, or take short videos of themselves while soccer balls fly around their heads.

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And those are just the AR experiences. Rakuten also has channels dedicated to the game, as well as a soccer fan AI chatbot that users can interact with in and around the big game.

Snap Experiences

Snap is also excited for the big game. Like Rakuten Viber, they have AR experiences as well as flat and 3D activations on other branches of their app services.

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“We’re thrilled to be able to cover the biggest global sporting event of the year across Snapchat – with dedicated custom AR experiences and comprehensive content coverage that will include localized highlights from every game in more than 30 countries.” Snap Inc. Head of Sport Partnership Anmol Malhotra said in a statement shared with him ARPost.

AR experiences

Snap AR’s lineup includes both official and “organic” lenses and filters representing 13 national teams around the world. There are also new World Cup themed Cameos to aid in the action.

Lenses Selected Partner - World Cup 2022 - Snap

The “live apparel transfer” lenses also allow you to try AR of the official team kit for five teams – USMNT, France, Saudi Arabia, Belgium and Qatar. This activation also marks the tool becoming available to Lens creators after spending the last few months in internal development.

Live cloth transfer demo GIF

Other experiences in the Snap universe

Not all of Snap’s World Cup adventures are in AR. There are official and organic stickers, themed content on Spotlight and Discover, and special Bitmoji outfits.

For a truly global celebration, open the Snap Map. Posters sharing their celebrations publicly can appear everywhere in their real-world locations, so you can see what celebrations look like around the world.

I want a good, clean game

No matter which platform or how you use it, it’s great to see these social platforms showing the colors of the world’s biggest game. See you at the World Cup!

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